Blog
Notes on web design and development. Mostly about what happens to a site after it launches, what things actually cost, and the questions worth asking before you hire anyone.
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how long a website takes to build
Most studios quote four to eight weeks and most projects run longer. Here is what the calendar is actually spent on, and what makes it slip.
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How to brief a logo designer
Most logo projects go wrong in the brief, not the design. What to write down before anyone opens a design tool.
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Do you need a website, or just an Instagram page?
For some businesses a website is genuinely optional. Here is how to tell which one you are, without a studio deciding it for you.
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What a website actually costs in Kolkata
Prices range from a few thousand rupees to several lakh for work that looks similar from outside. Here is what actually moves the number.
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What to check before you sign off a website
A checklist for the handover meeting. Most of it takes minutes, and each item is expensive to fix once the invoice is paid.
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Why websites get worse after launch
Most sites are at their best on the day they go live. The decay that follows is predictable, and most of it is decided before handover.
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Why your website is slow
Slow sites are usually slow for a small number of findable reasons. Most of them are images.
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